Negative reviews can hurt a business by reducing sales and adversely affecting a business’s reputation. Primarily businesses should reduce bad reviews by preventing customers from leaving negative feedback.
The strategies below have been known to reduce negative reviews:
Request customer feedback from all customers – Speak to customers either in-store or online and ask them for feedback following a purchase. A clear feedback process will identify dissatisfied customers before they have a chance to post a negative review. Additionally, the more positive reviews a company has the less likely customers will focus on negative reviews.
Trained customer service staff – Trained customer service staff will be able to handle customers in a professional, polite manner, expertly calming a disgruntled customer while addressing the issue.
Visit the store – Visiting physical and online stores can help owners understand the business’s shortcomings.
Be easily reachable – A business that is easily reachable will increase its chances of speaking to dissatisfied customers, reducing the need for customers to write a review.
Respond quickly – Addressing online reviews promptly can help calm disgruntled customers and reduce the need to vent on other platforms.
Personalized responses – Personalized responses will let the customer know that someone has acknowledged their review and that the company is looking into the matter.
Honest reviews – Encourage customers to leave honest reviews as they help encourage customers to trust a company’s products and services.
Stay calm and professional – When responding to a disgruntled customer always stay calm while using polite, professional language.
Revdex is an online business directory that allows to report scam for a products and services. Consumers can post a review for any business, even if there is not an existing profile. Businesses can create their own profiles and respond to reviews.